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      NOTRE MISSION, VISION ET VALEURS

      NOS VALEURS

      World-renowned sound and product engineers created SOUL’s first signature sound curve with our SL Series headphones, but we never gave up and continued our mission to create the best quality audio products. Fusing together both the latest audio technologies and great value, every one of our high-quality wireless earphones is designed with an emphasis on three key elements: Power | Clarity | Comfort

      NOTRE MISSION

      Our Mission is to create the highest quality headphones, earphones and audio products for everyone with the latest technology and best value.

      NOTRE VISION

      Our Vision is to become a pioneering smart hearable company by motivating and bringing wellness to everyone in the world.

      NOTRE HISTOIRE

      Timeline Block 1

      Brand, SOUL by Ludacris, was created

      Timeline Block 2

      Worldwide Distribution Begins

      Timeline Block 3

      Collaboration with Big Bang, famous K-Pop Group

      Timeline Block 4

      Production Line Expansion with Sport Series

      Timeline Block 5

      Introduction of Lifestyle Product line and collaboration with PSY

      Timeline Block 6

      Expansion of Sport Series and launched our first sport wireless earphones “Run Free Pro”

      Timeline Block 7

      Early True Wireless Products Development

      Timeline Block 8

      Development of our first A.I. Tech on Audio Product

      Timeline Block 9

      Sport Tech Hearable Development

      Timeline Block 9

      Delivery of the World’s first A.I. true wireless Hearable earphones

      ...
      Notes