Our journey began with SOUL®️ by Ludacris when we launched in the U.S. in 2010. As we grow into a brand selling in more and more regions globally, we strive to remember where we have been and who we are. Since day one, the company specializes in designing and offering high quality, noise cancelling, and wireless audio products like earphones that have an emphasis on technology and innovation. Whether you prefer wireless earbuds, headphones or speakers, SOUL products are designed in harmony with life’s hustle for you to CONTINUE.